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First, the site selection, the first scientific planning.

选址和市场分析是个系统化的工程,必须找有专业实力的公司来做。分析主要考虑项目交通区位、当地1-2小时经济圈市场人口总量和人均消费水平、竞争对手。同一市场区域,同质化竞争只会带来两败俱伤,这不仅造成了资源的浪费,对行业也是一个打击。

Site selection and market analysis is a systematic project, must find a professional strength of the company to do. The analysis mainly considers the traffic location of the project, the total population of the 1-2 hour economic circle, the per capita consumption level and competitors. The same market area, the homogenization of competition will only lead to a lose lose, this not only causes a waste of resources, but also a blow to the industry.

二是投资规模方面,要量体裁衣。

The two is the scale of investment, according to.

水上乐园投资的特点是“短、平、快”:“短”是建设周期短(一般9个月),“平”是投资强度相对低平(50—80万/亩),“快”是回收快(2年内收回投资成本)。因此,投资水上乐园不能贪大求全,要根据当地综合条件把握投资规模,做最科学合理的投资。《中国游乐行业“十二五”发展规划》也有指出行业均衡发展的重要性——投资规模要量体裁衣,才能产生预期的最佳效益。

The characteristics of water park investment is "short, flat, fast", "short" is a short construction period (usually 9 months), "flat" is relatively low investment intensity (50 - 800 thousand / mu), fast recovery is fast (within 2 years to recover the investment cost). Therefore, investment in water park not Tandaqiuquan, according to local conditions comprehensive grasp the investment scale, the most scientific and rational investment. "China amusement industry" 12th Five-Year "development plan" also pointed out the importance of a balanced development of the industry, the scale of investment should be tailored to produce the best benefit expected.

三是设备采购方面,考虑最佳性价比。

Three is equipment procurement, consider the best cost-effective.

投资商要理性认识国内外产品,其实,对于水上乐园的绝大部分成熟型产品而言,我国的一线生产厂家和国外相比,差距并不明显,已经完全具备高标准、高质量的生产能力。

Investors should be rational understanding of domestic and foreign products, in fact, for most mature products Water Park, China's first manufacturers and foreign countries, the gap is not obvious, has been fully equipped with high standard and high quality production capacity.

四是经营管理方面,一定要依法依规走专业化道路。

Four is the management, must be in accordance with the law, according to the rule of specialization road.

水上乐园的管理者、设备操作员、救生员等都是专业性很强的岗位,法律规定都必须持证上岗。但行业的快速发展,导致专业从业人员短缺,很多乐园都是业主自己经营管理,或聘请的人员未经专业培训和考核,没有相关资质,有很大的安全隐患。对此,我建议水上乐园的运营管理一定要找合法专业的团队或专业人员来负责。只有排除安全隐患,才能让游客玩得放心!

Water park managers, equipment operators, lifeguards and other professional positions are very strong, the law must be certified. But the rapid development of the industry, resulting in shortage of professional practitioners, many parks are the owners of their own management, or hire personnel without professional training and examination, no relevant qualifications, there is a big security risk. In this regard, I suggest that the operation of the water park management must find legitimate professional team or professional responsible for. Only by excluding the security risks can tourists be assured!


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