At present many of the water park for membership (VIP) handling system, is also the card card way. Membership (VIP) system has many benefits: member (VIP) is fixed and the main consumer groups, and more convenient to park all kinds of advertising and consumer promotion strategy, can let customers to develop regular consumption habits etc.!

但是，很多的水上乐园只在早期的会员办理推广期间大力度的扩张，而在后期的会员（VIP)维护过程中缺少有效管理而导致会员（VIP)处于一个不冷不热的尴尬处境！

However, a lot of water park only for great efforts in the promotion period early membership expansion, while the later member (VIP) in the process of maintenance management due to lack of effective membership (VIP) in an embarrassing situation be neither hot nor cold!

水上乐园经营者对会员（VIP)管理存在很多问题，比如：

Water park operators have many problems with the management of membership (VIP), such as:

1、过度关注新会员的开发，欠缺对老会员的维护服务，对老会员流失反应不敏感。

1, excessive attention to the development of new members, the lack of maintenance services for old members, old members of the loss of response is not sensitive.

2、未细分客户，会员沟通频次过高，沟通目的过于直接，造成骚扰及反感，沟通渠道单一，不了解客户的沟通习惯。

2, not subdivided customer, member communication frequency is too high, the purpose of communication is too direct, cause harassment and resentment, communication channel is single, do not understand the communication habits of customers.

3、会员信息收集不够全面，对客户各个生命周期缺乏管理，无法通过信息分析，有效的活动方案来激活会员的二次消费。

3, the members of the information collection is not comprehensive, the lack of management of each customer life cycle, can not through information analysis, effective program of activities to activate members of the two consumption.

4、缺乏长期的会员经营意识，简单将会员制理解成促销优惠，忽略了会员其他更多的需求，拉低了会员的消费层次。

4, the lack of long-term awareness of member management, simply understand the membership system into promotional preferences, ignoring the other members of more demand, lower the level of consumption of members.