1 collect member data, need to master customer information

一般情况下，水上乐园会在开业当天或者节假日做活动促销，通过优惠活动吸引新会员办会员卡，并录入客户的基本信息。但是我们在调查一些信息时不要过度直接，比如月收入，可以制定几个收入区间让客户选择，而不是让客户直接写出数额。同时我们也可以通过后期寄送会员礼品来收集顾客的通讯地址，通过微信发送代金券来收集微信号，通过办卡时刷顾客的身份证来收集出生日期等等。

Under normal circumstances, the water park will do promotional activities on the day of the opening or holiday, attract new members to membership cards through the preferential activities, and enter the basic information of customers. But we are investigating some information not over directly, such as monthly income, income can make several intervals to allow customers to choose, rather than to allow customers to directly write the amount. At the same time we can also send gifts through the late member to collect customer address, to collect micro signal through WeChat send vouchers through the ID card brush customer do card to collect the date of birth and so on.

2处理好客户与乐园的关系

2 deal with the relationship between customers and Paradise

在不少水上乐园加盟店经营者的观念中，客户关系管理仅仅是指乐园为了改善与客户的关系、获得更大利润而进行的努力。这种认识误区所导致的直接结果是使客户关系管理过于狭窄，把收集和管理客户信息档案当成客户管理的核心。

In many water amusement park operators, the concept of customer relationship management refers to the efforts of the park to improve the relationship with customers and obtain greater profits. The direct result of this misunderstanding is that the customer relationship management is too narrow, and the collection and management of customer information files as the core of customer management.

事实上，乐园与客户的关系管理只是会员管理中的很小一部分。客户关系管理是水上乐园经营的整体战略安排，不仅是乐园与客户建立良好的关系这么简单，应是乐园经营活动的起点和方向。起点是对客户需的求响应，终点是对客户需求的实现和客户服务的保证。乐园工作人员最好能记住会员的名字，听起来好难，毕竟一家乐园有那么多的会员顾客，但很严肃的说，这是乐园拉近和常驻顾客距离的最好方法。

In fact, the management of the relationship between the park and the client is only a small part of the membership management. Customer relationship management is the overall strategic arrangement of water paradise management. It is not only a good relationship between paradise and customers, so simple, it should be the starting point and direction of Paradise business activities. The starting point is to respond to the needs of customers, the end is the realization of customer needs and customer service guarantee. The park staff had better remember the name of the member, which sounds so difficult. After all, there are so many members of a customer in a park, but seriously, it's the best way to get closer and closer to the customer.

3员工要具备专业知识，为客户提供建议

3, employees should have professional knowledge, provide advice for customers

水乐园工作人员需要具备一定的产品、安全等专业知识。当客户有疑惑、有问题时，他们希望听到的是专业解答，而不是一味的推销或者“不知道”，因为顾问式销售成为建立客户信任、建立长久客户关系的一个重要利器。

Water park staff need to have a certain product, safety and other professional knowledge. When customers have doubts, when there is a problem, they want to hear is a professional answer, rather than to sell or "don't know", because sales became established as an important tool to establish long-term customer trust, customer relationship.

4对客户进行分类管理

4 classify and manage customers

客户的重要性对水上乐园而言，是远远超过所有的其他因素。所以，乐园应该做到关心客户、重视客户。会员管理的核心是客户，所以，为了保证乐园管理的高效运行，乐园首先应明确客户标准，即谁是一般客户，谁是合适客户，谁是关键客户，以客户满意为目标，然后才是如何与他们建立关系，依此分类有针对性地提供合适的服务，从而使乐园价值目标与客户价值目标协调。

The importance of the customer is far more than any other factor for the water park. Therefore, the park should be concerned about customers, attention to customers. The core members of the management of the customer, so, in order to ensure the efficient operation of the park park management, we should first make clear the customer standard, who is the general customer, who is the right customers, who are the key customers, to customer satisfaction as the goal, and then is how to establish a relationship with them, according to this classification targeted to provide the right the service, so that the park value and customer value goal coordination.

因此，我们需要借助大数据客户群体细分的场地管理系统对会员进行深度剖析，以满足不同客户日渐趋细的消费需求。

Therefore, we need to use the large data customer segments of the site management system for in-depth analysis of members, in order to meet the different customers increasingly thin consumer demand.