After the first met in the park is built to run, only the business can make Disneyland more vigor, vitality, and other attractive around the age-old question of management, the change of the times also make the operation mode change rapidly changing. The main business mode of the present paradise has the following several kinds:

1、围绕IP经济，有文化才有体验

1, around the IP economy, culture has experience

在当下中国，IP经济引起文化市场热潮。华强方特主题乐园积极布局IP生态圈，华强成功培育了“熊出没”等知名IP，使之成为国内IP经济的重要实践者与领军者。

In the present China, the IP economy causes the upsurge of cultural market. Huaqiang infante theme park active layout IP ecosystem, Huaqiang bred "bears" and other well-known IP, to become the domestic IP economy an important practitioner and leader.

2、玩起时髦科技，营造酷炫游乐氛围

2, play fashion technology, create a cool recreation atmosphere

也有很多主题乐园把视角转向VR、AR、5D等高新科技，让科技营造酷炫的游乐氛围，为特定游客打造独特的环境认同感，提升他们的重游度。

There are a lot of theme park to view to VR, AR, 5D and other high technology, science and technology to create a cool atmosphere for recreation, for specific visitors to create a unique environment to enhance their sense of identity, revisiting.

3、搭上娱乐产业，将欢乐“秀”到底

3, the entertainment industry, the joy of "show" in the end

此外，在全民娱乐的社会环境下，主题乐园也开始颠覆传统营销思路，与娱乐产业深度合作，其中最典型的是主题乐园与娱乐真人秀的合作，通过真人秀实现有效的市场化营销。

In addition, in the national entertainment social environment, the theme park also began to subvert the traditional marketing ideas, and the entertainment industry depth cooperation, the most typical is the theme park and entertainment reality show cooperation, through reality show to achieve effective marketing.

4、借势社交媒体，另类的圈层营销

4, taking advantage of social media, offbeat circle marketing

同时，社交媒体的兴起对旅游营销产生了天翻地覆的影响。社交媒体能够最大化的增加项目曝光度，提升名气。越来越多的游客喜欢在社交媒体上记录旅行经历，与家人和朋友分享。对于主题乐园来说，这是游客对他们的免费公关，因此主题乐园特别重视完善免费WIFI的网络建设，增加拍照场景，引导游客进行圈层传播

At the same time, the rise of social media has a great impact on tourism marketing. Social media can maximize the exposure of the project, enhance reputation. More and more tourists like to record travel experiences on social media and share with their families and friends. For theme parks, this is the free public relations for tourists, so the theme park pays special attention to improve the construction of free WIFI network, increase the camera scene, and guide tourists to circle spread

水上乐园是一个新兴的旅游产业，在中国蓬勃发展的旅游经济走势下，水上乐园经济必将迎来全新的春天！

Water amusement park is an emerging tourism industry. Under the trend of China's booming tourism economy, the water park economy will usher in a new spring!